You make decisions about your business every day — and those decisions are only as good as the information behind them. Still Waters Digital sets up, manages and translates your website analytics for you: where your visitors come from, what they do, what makes them leave, and — most importantly — what turns them into customers.
Then we report it back in plain English, so you always know what your marketing is returning. We provide analytics and reporting services to businesses across South Africa, either as a standalone service or alongside our SEO and web design work.
Here’s what we see on most South African business websites we audit:
The cost isn’t abstract. If you don’t know which half of your marketing works, you’re paying for both halves and only benefiting from one.
Correct setup, meaningful tracking, and reporting you can actually read — so every marketing decision starts with facts, not guesses.
Capture the data that matters from day one.
Most businesses have Google Analytics installed but no idea whether it's tracking the right things. We set up GA4 and Google Tag Manager correctly from day one — capturing the data that matters, filtering the noise (including your own team's visits), and making sure every click, form submission and purchase is recorded accurately.
Traffic is not the goal; enquiries and sales are.
We define what a "conversion" means for your business — a quote request, a booking, a call, a checkout — and track each one back to its source. That's what makes questions like "was that campaign worth it?" answerable.
Raw data translated into decisions you can act on.
Raw data is overwhelming, so we do two things with it. First, we build a clean Looker Studio dashboard you can check any time, at a glance. Second — and this is the part clients value most — we send a monthly report written in plain language: what happened, why it happened, and what we recommend next.
Data without action is just noise.
Every report ends with recommendations: opportunities you'd otherwise miss, problems flagged before they escalate, and a clear picture of what to do next. Quarterly, we step back and review the bigger trend with you.
Every agency promises “clear reporting”. Here’s what ours actually contains, so you can judge for yourself:
The headline — leads and sales this month vs last month, in one sentence
Where they came from — which channels produced enquiries, not just visits
What changed and why — in words, not chart captions
What we're doing about it — specific next actions, with reasons
One thing to watch — an early trend worth your attention
If you can’t read your current report over coffee and know exactly how your marketing performed, your reporting isn’t working. Ours will.
When you can see which channels produce customers, you stop funding the ones that don't.
"Should we redo the homepage?" becomes a data question, not a debate.
Our SEO campaigns and website builds perform better when tracking is accurate — and yours will too, whoever runs them.
Everything is built in your own Google accounts. If we ever part ways, your data and dashboards go with you.
If any of those sound familiar, get in touch — the first review is free.
Audit — we review your current tracking and list what's missing, broken or double-counting
Define — together, we agree what counts as a conversion for your business
Implement — GA4, Tag Manager, events and e-commerce tracking, set up and tested
Dashboard — your Looker Studio dashboard, built around your goals
Report — plain-English reporting every month, with recommendations you can act on
Setup typically takes one to two weeks depending on the size of your site and store.
Correct setup of Google Analytics 4 and Google Tag Manager, conversion and lead tracking, a custom Looker Studio dashboard, and monthly plain-English reports with recommendations. We handle everything from technical implementation to interpretation.
Yes — GA4 itself is free. What you pay for is correct configuration and interpretation: tracking the right events, filtering noise, connecting revenue to channels, and turning the data into decisions.
Common warning signs: your enquiries or sales don't appear as conversions, traffic numbers changed drastically after migrating from Universal Analytics, or "Unassigned" and "Direct" dominate your channel reports. Our free analytics review will tell you exactly what's misfiring.
Yes. We track clicks on phone numbers and WhatsApp buttons as conversions, so enquiries that never touch a form still show up in your numbers — essential in South Africa, where many customers prefer to call or WhatsApp.
Looker Studio is Google's free dashboard tool. We use it to turn your raw analytics into a clean, visual report you can open any time — no login gymnastics, no spreadsheet exports.
It depends on your site's size and how much tracking you need (a brochure site is simpler than an online store). We quote each setup individually and in plain terms after a short review — request one and we'll give you a clear number.
Tracking is included in the foundations of our SEO and web design projects. This standalone service is for businesses that need deeper measurement — e-commerce tracking, multi-channel attribution, custom dashboards — or that work with other providers and want the numbers verified independently.
Yes. Everything is set up in Google accounts that belong to you. You're never locked in to us to access your own data.
Get a free review of your current analytics setup. We’ll tell you what’s tracking, what’s broken, and what your reports should be telling you — in plain English.
Or explore all our digital marketing services · Serving businesses across South Africa